The Simple Way to Get More Reviews (Without Being Pushy)

When people are choosing a tradesperson — whether it’s for plumbing, electrics, roofing, or building — one thing matters almost more than anything else: reviews. A strong review profile is no longer just a “nice-to-have”. It’s a deal-maker.

In fact, a recent survey showed that 87% of UK customers check online reviews before booking a tradesperson, and most admit they’d choose a well-reviewed business over one without—even if it costs a bit more. So if you’re not actively collecting reviews after every job, you could be leaving work (and money) on the table.

Why Reviews Are So Powerful

Great reviews don’t just build trust. They improve your Google ranking, increase word-of-mouth referrals, and help you win more jobs without having to lower your prices. When customers see you have 50+ five-star reviews and a competitor has 3, the choice becomes obvious — even if they’ve never met you.

But here’s the catch: even happy customers often forget to leave reviews unless they’re prompted. Not because they don’t want to help — but because life gets in the way.

Make It Easy: Tap-to-Review Cards

That’s where a small tool can make a massive difference. In the UK, there are now several providers offering QR code or tap-to-review cards — simple plastic cards that customers can scan or tap with their phone. They’re taken straight to your Google review page or Checkatrade profile — no searching, no typing.

Here are two popular options trusted by UK tradespeople:

• Truzzer.co.uk – Offers tap-and-scan Google review cards for under £25, no monthly fees, and branded to your business.

• 224Digital.co.uk – One of the most widely used services for trades, with packages starting around £22. They also support Checkatrade and Trustpilot.

These aren’t expensive — most cost less than a decent takeaway — and they can generate dozens of new reviews each month just by being handed to customers at the right time.

Tips to Get More (and Better) Reviews

• Ask immediately after the job’s done, while the customer is still happy and impressed.

• Don’t overthink it — just say something like:
  “Would you mind leaving us a quick review? Just tap this card with your phone — it takes 10 seconds.”

• Keep the card in your tool bag or van so it’s always handy.

• Follow up politely by text or email if you forget to ask in person.

• Reply to your reviews — it shows professionalism and encourages others to do the same.

The Bottom Line: Reviews = Reputation = Revenue

Building a great review profile doesn’t have to be awkward, time-consuming, or expensive. With just a small tool and a simple habit, you can steadily build trust, climb local rankings, and stand out from the competition — without having to beg.

And in a market where customers often choose based on nothing more than a Google search and a gut feeling, that edge is everything.