In the trades industry, your reputation is everything. One of the most powerful ways to grow your business is through referrals — recommendations from happy customers, fellow tradespeople, or local suppliers. But building a referral network doesn’t happen by accident. It requires simple, intentional steps that pay off with more leads and steady work.

Why Referrals Matter for Tradespeople

Referrals are trusted. Potential customers are much more likely to choose a business recommended by someone they know. Plus, referred leads often come ready to book, cutting down the time and effort spent chasing cold leads.

1. Deliver Outstanding Service Every Time

The foundation of any referral network is excellent work. Make sure every job is done to a high standard, on time, and with clear communication. Happy customers naturally want to tell others about you.

2. Ask for Referrals (The Right Way)

Instead of begging, ask at the right time — like after completing a job and the customer expresses satisfaction. You can say something like, “If you know anyone else who needs this kind of work, I’d really appreciate you passing my details along.”

3. Partner with Other Local Trades

Build relationships with other tradespeople who don’t compete with you — like electricians, plumbers, or landscapers. When they get enquiries outside their scope, they can confidently refer clients to you, and vice versa.

4. Use Referral Cards or Digital Tools

Consider giving out simple referral cards or using QR codes that link directly to your contact or review page. These make it easy for customers and partners to share your info quickly.

5. Stay in Touch

Keep your network warm with occasional check-ins, thank-you messages, or small gestures like holiday cards or exclusive offers. Staying top of mind makes it more likely you’ll be recommended.

6. Reward Referrals

Consider offering a small discount or gift as a thank-you when someone refers a new customer. This encourages repeat referrals and shows appreciation.

Building a referral network is a low-cost, effective way to grow your trades business and keep the leads coming. It’s about relationships, trust, and consistent, quality service — and the results speak for themselves.